Hedi is among TOP15 women to watch in European fintech by Sifted and her startup Cachet is listed as a future unicorn prediction by prominent Estonian investors. She is going to share insights on building a network of 120+ key people and using it to prepare for a market entry.
In the session we covered:
How to build a network of key people in your industry?
How to prepare for meetings with mentors?
How to prepare entering a new market?
How to ask help so that it brings results and the intros you need?
Main takeaway from the session: Ask for help and you’ll be served.
Personal follow-up email is a long term investment. Put together an email that makes sense even when looking back at it a year from now
Successful ask is a key thing to successful networking. To ask well, you need to make it as easy for the other person to help you and spend their social credit
Figure out whose problem your product is solving on the other side of the intro
Start with markets that are not heavily saturated. Where are your key clients today?
Tap into embassies and use local organisations to help get your foot through the door in new markets
Hunger to grow, experience in the sector, good network and ability to solve problems, eagerness to build – formula for hiring a country manager in Cachet
Have a specific person in mind you want in your company? Be bold and ask directly.
Entering new markets and cultures means listening first and not pushing your ways only